Precise data, powerful insights

South Africa’s definitive source for extensive, real-time accurate insights into the informal retail market.

Define your brand’s growth strategy with precise, real-time analytics.

Tributree transforms accurate data and intelligence on the South African informal retail sector into immediate actionable revenue opportunities.

Empowering brands to make informed decisions, with certainty.

Find out how

Definitive retail execution

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The most complete informal retail sales view

We help you quantify demand for new and existing products and pin point the right retail segment and opportunity gaps

Unparallelled technology

Our data lets you see the complete informal retailer in new ways so you can spark new thinking and outpace competitors

Deep industry expertise

As your strategic partner, we push beyond insights into ideas that ignite new thinking and lead to better outcomes

Revolutionise your strategy

Tributree’s insights on retail execution and sales performance, paired with smarter merchandising and promotional tools, enable your field team to claim and optimise customer purchasing power. 

Our solutions give you the competitive edge to identify emerging trends, target the right customers, and drive growth in this thriving market. 

Retail intelligence you can trust

Our team of over 15,000 data researchers continue to capture precise data from 60% of retail outlets in South Africa, providing you with comprehensive intelligence, trusted by leading global brands.

Harness the power of untapped potential

The informal retail sector in South Africa is a goldmine of untapped opportunities.

Our solutions empower you to:

  • identify trends
  • optimising your supply chain
  • expanding your reach
  • optimise product placement
  • adapt to evolving consumer preferences
  • the competitive advantage needed to succeed

Make precise data-based decisions

Our highly experienced team will collaborate with you to define detailed strategies resulting in increased sales performance and market share.

Contact Us

Let Tributree help you make strategic decisions based on accurate data to maximise your brand’s impact and profitability.