South Africa’s ONLY definitive source for extensive, real-time accurate insights into the informal retail market.
Mzansi’s township and rural trade is complex, unpredictable, and full of hidden opportunities.
Tributree’s actionable data and expert market solutions plug brands into the Kasi economy to make the right moves, in the right places, at the right time.
No guesswork, no shortcuts, just granular, street-smart insights that help you place, push, pull and promote your products for maximum impact in the informal market.
How Tributree Helps Brands Dominate In The Kasi Economy
We challenge outdated assumptions with hard-hitting data, transforming the way brands engage with informal trade.
Getting To Know Your Product & Category Inside-Out
You can’t dominate the game if you don’t know the rules. We put you ahead of the competition with:
- Category and brand audits – find out where your brand truly stands in the Mzansi economy.
- Bespoke research and asset audits – tailored insights, no copy-paste reports.
- Real-time data reports – know what’s moving and what’s stuck before your competitors do.
Getting Your Products On Shelf
Insights are key, but action is king. We move beyond the data to make sure your products don’t just land in the market, they dominate it.
- Outlet owner relationships – we talk to the real decision-makers: spaza, tavern, and shop owners who drive what sells in their informal markets.
- Custom trader promotions – Kasi-specific, behaviour-driven promotions that get outlet owners to back your brand.
Bespoke push strategies – tailored activations that put your product front and centre, whether through direct-to-trader promotions or targeted retail campaigns. - Automated cash disbursements – no manual payouts, no middlemen, just fast, trackable incentives straight to outlet owners’ wallets with full transparency on disbursements and real-time, timestamped reporting.
- Merchandising – we match the right products to the right market, ensuring maximum return on investment while keeping your brand accessible and visible where it counts.
Getting Your Products Off Shelf
Stocking your product is just the beginning, getting it moving off the shelf is where the magic happens. We make sure your brand doesn’t just sit, but sells:
- Custom promotions and trade marketing – Kasi-specific in-store visibility, and smart trade marketing strategies to get your product noticed.
Impactful consumer strategies – Tailored engagement tactics to convert browsers into buyers and first-time shoppers into loyal customers. - In-store pricing strategies – we help you negotiate the right RSP to influence buying behaviour where it counts.
- Consumer mobile advertising – reaching your customers before they even step into the spaza or tavern, driving demand straight from their phones.
Next-level Tech Powering Kasi Opportunities
We turn complexity into opportunities with our proprietary technology platform and App.
- AI-powered receipt recognition for instant transactional insights.
- Image recognition for merchandising ensuring brand compliance and execution.
- Proprietary App for outlet owner engagement, building relationships and brand loyalty.
- Outlet owner wallet and incentive disbursement with secure, cashless payments.
- Tasking and mobile training platform, guiding and upskilling outlet owners and our on-the-ground field team of Connectas, boosting sales.
Why Kasi Outlet Owners Partner with Tributree
We’ve flipped the script. Township and rural traders deserve the same perks as big-name retailers. Tributree makes that happen with:
Dedicated Tributree field Connectas
Exclusive brand partnerships
Financial and data-driven benefits
Why Global Brands Trust Tributree
- Precise, deep Kasi market intelligence and expertise.
- Direct access to 133,000+ outlet owners.
- Over 15,000 on-the-ground Connectas moving with the market.
- Proven impact with Kasi-smart promotions and rewards.
- Every action is measured, tracked and optimised for growth.
- 5x more cost-effective than any other sales execution.